Now I’m working on a eCommerce project is cross-border trading. It’s quite challenge to cooperate with mates who think UX is not necessarily essential for product development. Before I joined in this team, they even don’t know what UX is and what process might be. Gosh! that’s really challenge. Over past months I was carrying on user research and produced several reports regarding customer profiles. So, I created personas driven by data. This is simply just a start and yet more education to be involved. My mates need to learn how to work on the users which they need and want. Otherwise, we are just nothing but a feature factory. This is article I read lately and quite catch the point. I only picked some points resonate powerfully with me.
- No measurement
- Rapid shuffling of teams
- No connection to core metrics
- No PM retrospectives
- Obsessing about prioritization (ignore the customer needs)
- No tweaking (Unbelievable, no iterations?)
- Culture of hand-offs (Now I start to build UX ready-ready)
- Large batches
A tweet about my persona stuff.